Hana Tour Service Stock Update – Corporate News
Market Performance
- Closing price: KRW 28,050 (up 0.86 % on the 24‑hour period ending 06:20 AM Central Europe, Wednesday 21 March 2026).
- Current market capitalization: KRW 420.9 bn.
- Current supply: 14.7 million shares.
- Trading volume (last 24 h): KRW 541.1 mn.
- Price change since the end of last month: –3.45 %.
- Simple moving average (200 days): KRW 38,289.25.
- 52‑week range: Highest KRW 51,500 (02 Feb 2026); lowest KRW 28,250 (13 Oct 2026).
Comparison with Peer Stocks (Last 24 h)
| Stock | Ticker | Price Movement | Current Price (KRW) | Market Cap (KRW) |
|---|---|---|---|---|
| Shin Poong Pharmaceutical | 019170.KS | –0.62 % | 9,240 | 504.8 bn |
| Junjin Construction and Robo | 079900.KS | +5.36 % | 36,750 | 504.9 bn |
| Poongsan | 005810.KS | +1.59 % | 34,400 | 477.5 bn |
| Dongkuk Steel Mill /Ne | 460860.KS | +2.64 % | 9,790 | 488.1 bn |
Additional valuation metrics for reference:
- Poongsan P/E ratio: 4.64
- Dongkuk Steel Mill /Ne P/E ratio: 32.21
Company Overview
Hana Tour Service Inc. (formerly Kook‑Jin Travel Agency) is a South Korean travel‑industry firm founded in 1993. The company offers a broad portfolio of services, including:
- Travel packages: individual tours, honeymoons, cruise lines, leisure sports, education/business, and golf travel.
- Information platforms: real‑time tourism data via tourtips.com and the Jeju mobile application.
- IT and infrastructure services: hotel information, network integration, airline products, disaster‑recovery systems, integrated business information systems, and information‑security certification.
- Loyalty program: HanaTour Mileage Club membership and communication services.
- Food & beverage operations: coffeehouse and restaurant brands such as Tour de Cafe, Tour de Gourmet, YOULAM the Grill, and YOULAM.
- Retail and cultural activities: duty‑free stores in Incheon and Seoul, cultural product production, and performance planning through its distribution network and partners.
The company’s diversified operations support both domestic and international tourism markets.


