Corporate Snapshot: Hugo Boss AG (BOSS.DE)
Hugo Boss AG’s ordinary shares (BOSS.DE) concluded the trading day on Thursday, 22 October 2026, with a modest decline of ‑0.26 %, closing at EUR 38.40. The price movement was measured at 06:36 AM Central Europe time, reflecting a small swing in a volatile market environment.
Trading Metrics
| Metric | Value |
|---|---|
| Current price | EUR 38.40 |
| Shares outstanding | 69 million |
| Market capitalisation | EUR 2.70 bn |
| 24‑hour volume | EUR 13.70 mn |
| Last‑month change | +0.39 % |
| 200‑day SMA | EUR 37.10 |
| 52‑week high | EUR 41.85 (24 Oct 2025) |
| 52‑week low | EUR 33.85 (21 Jan 2026) |
The modest decline is part of a broader trend that has seen the share trade down in the short term, although the longer‑term trend remains positive. The 200‑day simple moving average at EUR 37.10 lies below today’s price, suggesting that the market remains bullish relative to the medium‑term trend.
Peer Performance (Last 24 Hours)
| Stock | Ticker | % Move | Current price | Market cap | P/E |
|---|---|---|---|---|---|
| Jungheinrich | JUN3.DE | ‑1.44 % | EUR 21.92 | EUR 2.30 bn | 71.56 |
| K+s | SDF.DE | ‑2.15 % | EUR 12.72 | EUR 2.30 bn | 2.19 |
| Freenet | FNTN.DE | +0.53 % | EUR 22.92 | EUR 2.70 bn | 11.24 |
| Jenoptik | JEN.DE | +12.13 % | EUR 40.30 | EUR 2.30 bn | 26.02 |
| Südzucker | SZU.DE | ‑1.03 % | EUR 11.50 | EUR 2.40 bn | – |
While most of its peers recorded declines, Jenoptik’s significant rally stands in contrast, underscoring the sector‑specific dynamics that may influence investor sentiment.
Company Profile
Hugo Boss AG operates as a retailer of apparel, focusing on the Consumer Discretionary sector and the Textiles, Apparel & Luxury Goods industry. The company markets a range of fashionable apparel brands and offers delivery services, exclusively to customers within Germany. Its shares are listed on the Xetra exchange. Further details on product lines and corporate initiatives can be found on the official website at www.hugoboss.com .
Market Outlook
With the share price comfortably above the 52‑week low and near the 52‑week high, the firm remains a noteworthy player in the luxury apparel segment. Investors should monitor the company’s earnings releases, supply‑chain developments, and macro‑economic factors that may influence discretionary spending in Germany.
