Salesforce to Acquire Braze, Boosting Marketing AI and Share Value

Corporate News

Braze (BRZE) traded up 0.24 % during a 24‑hour period ending at 05:34 PM Central Europe on Thursday 22nd. The share price is approximately USD 45.80 on popular exchanges. Current shares outstanding total 113.6 million. The company’s market capitalization is USD 5.2 billion, and USD 877.4 million worth of Braze shares were traded in the last 24 hours. Since the end of the previous month, Braze has risen 79 %. The 200‑day simple moving average is USD 24.05. The highest price of the past 52 weeks was USD 45.82 on 21 October 2026, while the 52‑week low was USD 15.26 on 23 February 2026.

Acquisition Announcement

Braze, Inc. has announced a definitive agreement to be acquired by Salesforce, Inc. The transaction is reported in a filing with the Securities and Exchange Commission and supported by communications from Braze executives. The expected closing is in Salesforce’s fiscal year 2028. The deal will convert Braze shareholders’ equity into cash consideration, and for unvested equity holders, into Salesforce equity or cash, subject to the merger terms. Salesforce describes the acquisition as a strategic fit that expands its marketing and customer‑engagement capabilities with Braze’s real‑time, AI‑driven messaging platform. Braze will continue to operate under its existing brand and product roadmap through the transition period. The agreement requires shareholder approval and regulatory clearance. Operations and day‑to‑day activities will remain unchanged until the transaction closes.

Related Stock Performance (Last 24 Hours)

Company Overview

Braze Inc. is a cloud‑based software company that develops customer‑engagement software for businesses in multi‑channel marketing. The company serves multiple industries, including retail and e‑commerce, media and entertainment, financial services, travel, and hospitality. Braze operates globally and is listed on Nasdaq. Its official website is www.braze.com .